Social Trends that Impact Small Business: STEEP analysis – Part I
Social Trends that Impact Small Business: STEEP analysis – Part I

Social Trends that Impact Small Business: STEEP analysis – Part I

This article defines STEEP analysis in a very simplistic format. It clarifies each component with scenarios which clearly define how this portion applies to your business. This article is one of five and we begin with the S in STEEP analysis which is the social trends area of STEEP. Understanding the social environment prepares businesses for any threats or opportunities that are on the horizon ensuring a clearer prospective for the future of your business.

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