As has been established throughout, the only way to survive in business today is by implementing strategic change. No longer can businesses rely on their history of success, and no longer is their competition only in their local area, which means that strategies must be intentional and implementation critical.
Guy Kawaski was quoted as saying “a good idea is about ten percent and implementation and hard work, is 90 percent.” All of the best strategies for change are for naught if they are not implemented.
James O’Toole, author of Leading Change: The Argument for a Value-Based Leadership, claims that seldom does failure to bring about change lie on the mistaken choice of how-to-manuals. Leaders fail when they have an inappropriate attitude and philosophy about the need for a relationship between them and their clientele.
The passion for constructive change is what makes companies grow to unprecedented levels. In the book, Built to Last: Successful Habits of Visionary Companies, Jim Collins and Jerry I. Porras state that in order to build a great company, good enough is never good enough. The question must always be “how can we do better tomorrow than we did today?” This needs to be ingrained as a way of life, a habit of the mind and action. Institutionalizing continuous change, not just for the sake of change, but as a strategy for improvement is crucial.
Implementing strategic change must become habitual. Large companies, such as Fortune 500 companies, have already wrapped their heads around the dire need for change in business. My goal is to help small businesses shift their mindset to implementing strategic change in their small businesses.
In his book, The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change, Stephen R. Covey describes The Seven Habit Paradigm as:
- Be proactive
- Begin with the end in mind
- Put first things first
- Think Win/Win
- Seek first to understand… then to be understood
- Sharpen the saw
Implementing these habits in your personal and professional life are key to the grand success of your business. You primarily want to focus on:
- Benefits to your clients
- Being client-centric
- Setting goals to help solve problems for your clients
- Exceling in competence above and beyond others in your industry
Implementing strategies for change needs to begin with a mindset. Create concrete strategies. Make change an evolution rather than an event. Implement client-centric changes so that each is a benefit to them. When implementing strategies for change becomes habitual, you are making room for your business’ growth.